So here we are – the part where I introduce myself and talk about my experience in the design industry. To be honest, it’s something I prefer to leave to others (check out my Linkedin) but since you’re here, I’ll give it a go.
My name’s Alex. I’m a down-to-earth, dedicated designer with over 25 years of industry experience. Formally design-educated, I’ve spent more of my life designing than not. My brain rarely switches off, so I’m happiest when I’m visually problem-solving and creating considered solutions, which is still what drives me after all these years.
In 2016, I decided to change how – and who – I worked for, and set up A Northern Type. My career had taken me through agency and studio environments, working with established brands across FMCG, BWS and private label. Along the way, I built a deep understanding of the design process – graphical, technical and commercial. While that time was hugely valuable, I eventually felt the need to step outside other people’s studios and pursue more personally fulfilling projects.
Today, I primarily partner with smaller brands and start-ups, sharing my experience to help build brands that stand out on shelf. Working with a trusted team of creatives, the focus is on delivering work that’s visually assured and commercially sound.
A significant part of the last decade has been spent working within the no- and low-alcohol space – a category that’s evolved enormously. For the record, I’m not an abstainer, but I recognise the health benefits of moderation and choice. I’ll also admit to having a soft spot for creating bespoke bottles (a niche, I know), which makes it a particularly good fit.
Anyway, enough about me. Have a look around. If you like what you see, great. And if you’ve got a project in mind, feel free to get in touch and have a chat.
Alex Bontoft, Founder and Creative Director, A Northern Type
What We Do
Brand creation & identity – logos, visual systems, typography
Packaging design – bottles, cans and consumer products
Bespoke bottle design – making beverages stand out
Commercial print & digital design – marketing materials, ads, web graphics
